AdMob Mobile Affiliate Network Revises Pricing
AdMob is working on improving performance for their advertisers and publishers via fee adjustments, which went into effect on December 5, 2007. In some cases, they are raising minimum bids for advertising, and in others they are lowering minimum bids in order to maximize market efficiencies. AdMob state that “minimum bid increases in the following […]

1-800-FLOWERS.COM to Launch with LinkShare s M-Commerce Tracking
LinkShare has announced their tool for tracking pay per action transactions for mobile commerce, and 1-800-FLOWERS.COM will debut the technology. “1-800-FLOWERS.COM is going live with LinkShare s m-commerce tracking because we want to reach our customers whenever and wherever they go,” said Vibhav Prasad, senior director of web merchandising at 1-800-FLOWERS.COM. “The mobile customer is often […]