Second Part of the Primeq Interview
Here is the second half of the interview that Nadeem Azam published in the PrimeQ Newsletter. I posted the first half earlier this week. What challenges do you face in carrying out your interviews? Sometimes it s hard to convince people to take part! But now at times people are getting in touch requesting an […]

ValueClick is Watching You
ValueClick recently announced that their Mediaplex technology division has released a series of enhancements to its behavioral targeting platform that simplify the process for advertisers and agencies to develop, manage, and optimize behavioral targeting campaigns. The enhancements to Mediaplex behavioral targeting capabilities include new functionality, simple configuration and innovative campaign management tools. “This announcement is […]