Google: Cost-Per-Action is the Holy Grail
Marissa Mayer, Google’s vice president of search product and user experience, mentioned in her keynote presentation at SES in San Jose, that she deemed cost-per-action (CPA) “the Holy Grail,” according to CNET News.com. According to Marissa, Google is making moves towards cost-per-action as a more ideal auction-based pricing model, but she also pointed out that it’s […]

Update on the Affiliates Against Cancer Walk
Missy Ward and Connie Berg kicked off their three day trek of 60 miles to raise money in the fight against breast cancer. Their team, Team Affiliate Marketing, raised $16,809.52 for the walk, which began yesterday in Coon Rapids, MN and ends in Minneapolis on August 26th. Net proceeds from the Breast Cancer 3-Days benefit Susan […]